Printing, Scanning, Cutting, Re-scanning...and Animating
Brief: Choose a brand and animate a branding package that includes the following
5s looping logo
10s looping poster
15s social media spot
25s traditional promo video
The Center for Humane Technology is a nonprofit organization that is driven to educate technologists and promote humane digital practices. I chose to design a conceptual awareness campaign about "Human Downgrading" after researching design ethics for a previous project. Their message struck me, and it's an important one that I want to amplify.
Visually, I wanted to experiment using analog elements and embrace a spontaneous process that emphasizes the imperfection of humanity. I was careful to avoid an accusatory or fear-mongering voice and instead focus on an educational and hopeful tone. To achieve this, I used bright colors inspired by the organization's website. I combined an audio collage of sounds and a music track to creative an pensive, yet upbeat mood. It was a fun challenge to balance such an ominous topic with a positive call to action.
All of the type in my animated poster, social media spot, and promo were printed, scanned, re-printed, and scanned again; and paper was cut out, crumpled, and scanned before being set to motion in After Effects.