The World's Largest Hot Air Balloon Event
When redesigning AIBF's brand, I wanted to communicate lighthearted fun and nod to the event's location in Albuquerque, New Mexico. The brand needed to stand apart from smaller, average hot air balloon companies and festivals. It needed to feel more trustworthy and inviting as the largest event of its kind. After developing the logo, I built out a pattern system from shapes in the logo to create a friendly Southwestern identity for the event.